> For the complete documentation index, see [llms.txt](https://chipitcoin.gitbook.io/chipit-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://chipitcoin.gitbook.io/chipit-whitepaper/fundamentals/monetization-model.md).

# Monetization Model

Chipit's user base cash flow model is how many popular blockchain projects operate in order to incentivize on-chain engagement token growth.

Chipit has implemented 3 primary monetization models, which will directly contribute to platform maintenance, token development, and future Chipit initiatives, such as, the metaverse.

### 1. Token Transactional Fee

As previously mentioned, the Chipit transactional fees are exacted from every on-chain purchase and sale of the Chipit token. However, another small percentage of the fee is allotted to utility wallet for future use such as marketing, development, and giveaways.

### 2. Chipagram Ad Integration

Social Media ads represent a considerable amount of net revenue across app stores, and if Chipagram is to outcompete these platforms in the age of blockchain and NFT technology, ad integration is a necessary feature to generating serious marketing interest. NFT popularity will determine the frequency of ads appearance prior to viewing the product. Projects must surpass a specified threshold of views before ad integration become available.

### 3. Premium Chipagram Membership

Users will have the choice to pay for a flagship service on the Chipagram application, including benefits and tools made unavailable to standard users. The fee will be marketed more towards professional NFT projects; however, anyone is available to join.